Google are currently testing shoppable ads in image
Taking cues from Instagram & Pinterest to encourage more shopping in its search results. Find a picture of your ideal sofa or handbag and you can tap a shopping tag button to see basic details as well as a link to buy it
The test is currently visible only to a “small percentage” of users who search for certain broader topics, such as home offices and abstract art. Whether or not it expands will likely depend on early results. With that said, it’s hard to see Google turning down shoppable images. If you’re already using a general image search to look for product ideas, you’re that much more likely to tap an ad and make a purchase.
Source: Google ads blog
