- Modified iPads will be pensioner-friendly, with larger text and health apps
- Apple and IBM came up with the plan to boost sales among the elderly
- Product was launched in Japan and quickly became the top-selling tablet
This week Apple announced it has realeased a modified iPad designed for pensioners, featuring health apps, larger text and reminders of doctor appointments.
Apple and IBM – two of the world’s biggest technology firms – came up with the plan to boost sales among older people.
The iPads will feature preloaded programmes designed by IBM, with simplified interfaces and larger text.
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The apps have been specially tailored for older people, including medication management programmes, exercise and diet regimes, and a simple version of the FaceTime video phone software, enabling people to speak to their families with ease.
The product has been launched in Japan where it became the top-selling tablet in the country within a few hours, according to Apple.
Apple boss Tim Cook said the new device would be rolled out to other countries, depending on the success of the Japanese pilot.
‘Our teams will dramatically improve the lives of millions of people, and that at the end of the day is what it’s all about,’ Mr Cook said. ‘Where Japan may be first, many others will follow.’
He hopes to sell 5million iPads to over-65s in Japan by 2020.